Yulia Drummond, our outstanding CEO and Founder, had the pleasure of being interviewed by Go Solo. Check it out!
What's your business and who are your customers?
Voda Swim’s signature Envy Push Up® swimsuit top is engineered to visually increase bust size by one to two cup sizes, and to provide amazing cleavage, lift and support in a swimsuit top. In addition, the unique material used in Voda Swim bathing suits limits water absorption, helping the tops to retain their extraordinary fit, even when wet. Every Envy Push Up® top looks like a regular triangle swimsuit top, so nobody knows the secret pushup padded magic hidden inside of each top. Additionally, all swimsuit tops feature no underwire and are very comfortable to wear.
Voda Swim customers are sexy and confident women ages 16 to 60 years old that love to enjoy the sun, the beach, the pool and the fun.
Tell us about yourself. For example, what first got you started working on your business, and what motivates you each day to do what you do?
Voda Swim is the brainchild of international print model and designer Yulia Drummond. Inspired by her inability to find a bikini that flattered her small bust, Yulia and her husband Dustin created a bikini to make the most of even the smallest assets. Yulia’s passion for design, creative self-expression and Dustin’s love for building and growing a business were the driving force to turn Voda Swim into a worldwide brand. The daily motivation for Yulia is very easy to find. Yulia is inspired not by “What” she does, but by “Why” she does it. Yulia’s “Why” and inspiration is found in her helping women feel sexy and confident at the beach and by the pool.
What's your biggest accomplishment as a business owner?
Perseverance and unwillingness to give up during the first 2 years of starting Voda Swim. Designing the first “perfect pushup” sample and development took close to 1 year, but every day Yulia woke up with a passion and drive to create the swimsuit top with fantastic pushup effect that would accentuate her bust in a swimsuit top. Once the product was designed and brought to the market, Yulia and Dustin were working 16-hour days to market and sell the swimsuits. They were deeply in dept, with all the credit cards maxed out, exhausted, close to calling it quits, when the business took off and was featured that year in a Sports Illustrated swimsuit edition and many TV shows.
What's one of the hardest things that comes with being a business owner?
Making the difficult decisions and being OK with making mistakes. As a business owner you must call the shots every day but you also have to be OK with making mistakes and being gentle on yourself when those mistakes happen.
What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?
- Read the book “The Success Principles” by Jack Canfield. That book helped Yulia and Dustin get through some of the most difficult times in their lives and it helped them stay optimistic.
- Surround yourself with a positive support group that are there to help and guide you whenever you need help.
- Find your niche: find something that makes you or your product unique and different and what makes you stand out from everybody else.