VODA Swim: 18 Years of Innovation
Voda Swim Celebrates 18 Years of Swimwear Innovation
18 Years of Empowering Women
What began with one woman, one personal frustration and a desire to create something better, has grown into a swimwear brand trusted by more than 100,000 women around the world.
As Voda Swim celebrates its 18th year anniversary, we're taking a moment to look back, not just at the swimsuits we've created, but at the ideas, challenges, discoveries, and women who have shaped the journey along the way. Because 18 years isn't simply a number. It's 18 years of designing, refining, experimenting, listening, learning, and believing that swimwear can do more than simply cover the body.
Swimwear can change the way a woman feels when she looks in the mirror, walks onto the beach, or steps into the water.
It All Started With a Problem
In 2008, founder and designer Yulia Drummond knew what it felt like to struggle to find swimwear that made her feel confident. As an international model who spent a lot of time at the beach, she found that traditional bikini tops often left her feeling shapeless and unsupported.
Instead of accepting that as simply the way swimwear was, she started asking a different question:
What if there was a better way?
That question became the beginning of Voda Swim.
Together with her husband, Dustin, Yulia set out to create a bikini that could provide the lift, shape, and support she had been looking for. The result was the Envy Push Up® bikini, a design that became the foundation of the brand and helped establish Voda Swim's distinctive approach to swimwear.
When Innovation Became Confidence
The Envy Push Up® wasn't created simply to add padding to a bikini. It was designed as an engineered approach to fit, using support at the bottom and sides, non-removable foam padding, adjustable neck and back ties, and a design intended to enhance cleavage while remaining comfortable without underwire. While most push up swimsuits sagged and held up to a cup of water in each bust, Voda Swim provided incredible lift while retaining minimal amounts of water. Additionally, all Voda Swimwear uses Xtralife Lycra® or recycled materials with luxury-looking 14K gold-plated hardware.
But perhaps the most important thing the technology created wasn't something you could measure. It was a feeling, the moment when a woman puts on her swimsuit and feels a little more confident, comfortable, and like herself.
And that feeling became something Voda Swim wanted to keep creating.
18 Years of Designing, Creating & Evolving
Swimwear has changed dramatically since 2008. So has Voda Swim.
What began with the Envy Push Up® bikini has grown into a collection of more than 100 designs, including triangle and halter tops, tankinis, one-pieces, and cheeky & Brazilian, high-waisted, and full-coverage bottoms. The color palette has expanded too, giving women more ways to find a style that feels like their own.
But evolution doesn't always mean leaving the past behind. Sometimes, it's about taking what already works and finding ways to make it better. Every new silhouette, color, material, and design detail has been another opportunity to ask: Can we make this even better for the woman wearing it, because the details matter.
A swimsuit may look simple, but creating one isn't. Fit, support, fabric, and durability all matter, and even the smallest details can change how a swimsuit feels.
In 2013, Voda Swim introduced XtraLife® Lycra, bringing increased chlorine resistance, a soft feel, and improved color longevity. Over time, the brand has also incorporated details such as 14K gold-plated hardware and, since 2023, recycled eco-friendly fabrics.
Together, these choices reflect a commitment to creating swimwear that is beautiful and made to be enjoyed again and again.
100,000 Women is More Than a Number
One of the most meaningful parts of the Voda Swim story is how the brand has grown alongside its customers. With a broader approach to fit, including sizes from 32AAA to 34DD and XS to XL, Voda Swim continues to create options for different shapes, preferences, and needs.
Today, that journey includes more than 100,000 women worldwide. Behind that number are women who found a swimsuit they finally felt comfortable in, came back year after year, and made Voda Swim part of their vacations, summers, and memories.
From One Bikini to a Brand Recognized Around the World
Over the past 18 years, Voda Swim has had the opportunity to be recognized by leading fashion and lifestyle publications, including Vogue, Elle, InStyle, Cosmopolitan, Harper's Bazaar, Women's Health, Shape, and Sports Illustrated Swimsuit Edition, along with a partnership with the Dallas Cowboys Cheerleaders. Voda Swim has been seen on celebrities such as Jenny McCarthy, Olivia Wilde, Anna Lynne McCord, and Kendra Wilkinson, and has appeared in multiple TV shows, including appearances during 4 different seasons of the Bachelorette show.
We're proud of those moments, but press recognition has never been the reason we started. The reason has always been the woman wearing the swimsuit, the woman who catches herself in the mirror and smiles, feels ready for her vacation, or finally finds a bikini that feels right.
The Heart Behind Voda Swim
After 18 years, one thing we've learned is that trends come and go, but great fit, quality, and confidence never go out of style. Innovation isn't always about reinventing everything; sometimes, it's about listening, paying attention to the smallest details, and always finding ways to do better.
At the heart of Voda Swim is Yulia's belief that every woman deserves to feel confident, sexy, and like the best version of herself at the beach. What began with her own insecurities grew into something much bigger, a brand built around helping women feel comfortable, beautiful, and completely themselves.
When we look back at 2008, it's incredible to think about how much has happened since that first idea. One problem became one design. One design became a collection. A collection became a brand. And a brand became a community.
But through every stage, the heart of Voda Swim has remained the same: to create swimwear that helps women feel confident in their own skin.
Here we're also celebrating you, the women who believed in us, wore us, came back, shared us, and made Voda Swim part of their story.
Because all this wouldn’t have been possible without incredible women that love Voda Swim and trust us year after year.
